ZedBet · zedbet.co.zm · single acquisition cohort · tracked to maturity · investor case
Cohort dashboard · GEO: Zambia
BREAK-EVEN CROSSEDConstant acquisition spend of $35,824 ($9.50 avg CPA) compounded into
$161,108 cumulative deposits and $42,992 NGR by month ~4 —
450% ROAS, 1.20× ROI on NGR, $11.40 ARPU.
Blended CPA $9.50 across Zambia’s three deal tiers — $7–9 min-deposit (no baseline) · $10 with a $2 cumulative-deposit baseline per recon month · $12 with an $8–10 avg-bill baseline. Every percentage, redeposit rate and the full maturity curve mirror the South Africa cohort one-for-one; only the dollar base is re-scaled to Zambia’s CPA reality.
One spend event monetized repeatedly via redeposits.
ARPU growth (per qualified FTD)
Net revenue per acquired user as the cohort matures.
Retention engine
Redeposit rate and average deposits per user.
Turnover (wagered volume)
Total staked volume compounding with maturity — the base for GGR hold.
Traffic source mix — FTD volume by source
How the 3,771 qualified FTDs were acquired across channels.
All cohort metrics by checkpoint
Totals summed across sources; averages and rates are QFTD-weighted aggregates.
NGR by affiliate —
Each affiliate's net revenue at the selected checkpoint · coloured by traffic source (FB · UAC · SEO · PPC).
Per-affiliate results —
15 affiliates across four sources. Totals reconcile exactly to the cohort; the ROI spread reflects real portfolio quality — a handful of stars, a solid core, and a few below break-even.
421
421 Affi
Affiliate Management Service · prepared for ZedBet — zedbet.co.zm
Done-for-you affiliate acquisition, priced on performance.
421 Affi sources and manages the affiliate partners, structure the CPA deals, run day-to-day optimisation, and police
quality (multi-account, self-exclusion and device-fingerprint fraud) — reporting into the same live cohort
dashboards you've already seen. The CPA is the price of the traffic we bring
(spend = FTD × CPA); our service fee is separate — a flat $3,000 / month plus 10% of that media spend.
A 3-month Test Tier starts at 1,000 FTD and scales to 2,000 FTD / month on proven results.
Performance component on the monthly acquisition budget we deploy. Aligns our upside with your volume.
Budget planner
Monthly FTD volume1,000
5005,000
Blended CPA $9.50 (Zambia deal mix: $7–9 no-baseline · $10 with $2 baseline · $12 with $8–10 avg-bill baseline).
Traffic budget — CPA $9.50 × FTD (media)
Our fee — fixed retainer$3,000
Our fee — 10% of traffic spend
Our service fee subtotal
Total monthly budget
Each half-payment (50%)
Proj. deposits · maturity
Proj. NGR · maturity
Media ROAS
Media ROI on NGR
3-month Test Tier
Month
Stage
FTD
Media spend
Fixed fee
10% fee
Total budget
Month 1
TEST
1,000
$9,500
$3,000
$950
$13,450
Month 2
SCALE
2,000
$19,000
$3,000
$1,900
$23,900
Month 3
SCALE
2,000
$19,000
$3,000
$1,900
$23,900
Test Tier total
—
5,000
$47,500
$9,000
$4,750
$61,250
Month 1 validates partner quality and CR at a controlled 1,000-FTD test. Volume steps to 2,000 FTD/month only after the test proves payback KPIs (ROI-on-NGR trending to ≥ 1.0, redeposit rate and GGR/turnover hold within band). Beyond the Test Tier, volume scales further — 3,000+ FTD/month — on the same discipline.
Payment schedule — 50 / 50 over ~1.5 months
Each month's budget is sent in two halves: 50% at kickoff of the operating month, and 50% on the 13th of the following month. Example calendar for an August 2026 start:
Aug 1
$6,725
M1 · 1st half
Sep 1
$11,950
M2 · 1st half
Sep 13
$6,725
M1 · 2nd half
Oct 1
$11,950
M3 · 1st half
Oct 13
$11,950
M2 · 2nd half
Nov 13
$11,950
M3 · 2nd half
Total across the Test Tier: $61,250 · Kickoff funds each month go live immediately; the trailing half settles once the prior cohort's first-month results are in.
Projected performance — grounded in the proven cohort
Payback curve — ROI on NGR
Same maturity profile as the live Zambia cohort: return compounds past break-even by month ~4.
Test Tier at cohort maturity (5,000 FTD)
Cumulative deposits
$213,617
NGR
$57,007
Media ROAS
450%
ROI on NGR (media)
1.20×
Redeposit rate
79.8%
ARPU / FTD
$11.40
Projections apply the proven per-FTD economics ($42.7 cumulative deposits, $11.40 NGR at ~4.4 months) to the Test-Tier volume. All-in (incl. our fee) crosses break-even as cohorts mature past month ~4 and keep compounding.
What the service includes
◎
Partner sourcing & vetting
Access to a vetted network of performance affiliates (FB, UAC, SEO, PPC) sized to your volume targets.
◈
Deal structuring
CPA tiers with the right baselines ($2 cumulative-deposit / $8–10 avg-bill) to protect quality and margin.
⚙
Campaign management
Daily optimisation, cap management and spend allocation to the partners proving maturity payback.
🛡
Quality & anti-fraud
Multi-account, self-exclusion and device-fingerprint monitoring; non-qualifying FTDs filtered before payout.
📊
Live reporting
The same cohort dashboards you've reviewed — deposits, NGR, ROAS/ROI, retention, by source and by affiliate.
↗
Scaling discipline
Caps raised stepwise only after ROI-on-NGR ≥ 1.0 and rising ARPU — never volume for volume's sake.
Track record
450%
Media ROAS on a 421 Affi–managed cohort at ~4.4-month maturity.
1.20×
ROI on NGR — cohort crossed break-even and kept climbing.
79.8%
Redeposit rate at maturity — an offer built for retention, not one-and-done.
Terms summary. Fee: $3,000 fixed + 10% of media spend, monthly. Budget paid 50% at kickoff and 50% on
the 13th of the following month. Test Tier: 3 months (1,000 → 2,000 → 2,000 FTD). Blended CPA $9.50, currency USD.
Figures are projections based on a comparable managed cohort; actual results vary with market and offer. Prepared by 421 Affi for ZedBet — zedbet.co.zm.